January 23, 2013
Two great pieces – Brad’s initial call and Dan’s response – are being discussed this week. I recommend checking both out and spending a bit of time in the comments. It’s a new era – but fundamentally it comes down to creating the deliverables needed to communicate intent, value and requirements. Comps serve a variety of functions but ultimately I think we’re driving to a clickable/touchable prototype phase that communicates more than pixel location and hue/saturation. Product design, prototypes, models aren’t new to many disciplines, it’s high time they become part of ours.
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